Preparing a generic cover letter and resume to send out to potential employers is not a very effective job search strategy. Doing so will keep you busy and may occasionally result in an interview, but it is unlikely. Here are a few reasons why.
- When you insert a piece of paper between yourself and a potential employer, you offer that person an easy opportunity to screen you out of the candidate pool.
- If you are applying to a specific position and your qualifications match the position needs, you have all the right keywords in your resume, you have a high GPA, and relevant work experiences, you may get an interview. However, even with the same outstanding qualifications, if no open positions exist for a person with your qualifications, the chances of you being contacted when the “right job” comes along are very slim.
- If your resume goes to a busy manager that isn’t looking to hire someone with your specific qualifications, they will probably not give it any attention unless they know you. Most busy managers are not interested in reviewing resumes when they are not actively seeking to fill a position.
What is a better approach to sending out generic emails? NETWORKING! Many employers fill entry-level, professional positions by networking with students and graduates of colleges where they are familiar with the education offered. They prefer to connect with potential employees through on-campus events like career fairs and information sessions. As mentioned previously, face-to-face networking is most effective, but networking through a professional social media site such as LinkedIn can also be effective. When a recruiter or hiring manager is somewhat familiar with you, they will give your resume more consideration. If you have created a favorable impression on them, you are likely to get an interview opportunity ahead of other well-qualified candidates.