Developing a great profile is the core of your LinkedIn presence and the most important part of your account to develop and maintain. You should invest as much time and thoughtfulness on this as you do your engineering resume. Throughout each area of the profile you should consider skills-based work impact statements that show your technical and professional skill set. LinkedIn is programmed to help you connect with people, groups, companies, and jobs that match closely to the experiences, traits, skills, and resources that you list in your profile. The more detailed and descriptive your profile is, the more LinkedIn will find you targeted connections. Areas of the LinkedIn profile and best practices for developing them:
Think of this as your “elevator speech” written out. It is a current reflection of what this profile is meant to represent and what you are trying to achieve within LinkedIn and your professional path. Usually you would describe your current career status, show your motivations, describe your skills and their experience level, and expand on your career objectives. If you are looking for work, this may be a section focused on highlighting your summary of qualifications for engineering positions. If you are employed and looking to network this would be a great area to describe your motivations for professional networking and highlight the resources and skills you can provide to a professional partnership. Whatever you write, your language should be positive and forward looking – employers want to hire, and people want to connect with, positive people.