LinkedIn is a social media site that is primarily used for business purposes. Therefore, your communications and connections should be professional yet authentic to your personality. Think about how you interact with professors, advisors, project peers, and recruiters, and then translate that style into LinkedIn. Be proactive with LinkedIn and use its tools to portray your strengths, qualifications, and interests.
Best Practices for Networking on LinkedIn
Do not let LinkedIn access all of your contacts to send out spam/generic invites. Instead, you should personalize your message to each individual you wish to connect with.
- If you want to connect with a colleague, explain why you want to connect or remind them what you have in common professionally.
- If you are wanting to connect with someone that you don’t really know, research the person by viewing his/her profile. Change the wording in your request by highlighting the things you have in common or asking for connection based on specific professional reasons. For example, “I would like to actively follow ‘XYZ company’ and discuss rotational co-op opportunities.”